Anything is Possible – Rise in Dubai 2019

Celebrating APAC’s achievements; 160 leaders, 10000 top ABO’s, Amway’s 60th. Propelling into broader visions, setting the team’s new goals, delivering thrills and the wow factor to the finest detail.

RISE DUBAI 2019 ANYTHING IS POSSIBLE.  For 9PM the concept and live implementation of the project has been: the sky has no limits!
It all starts from a symbolic and concrete position of conquered height which, if willing, can be overcome beyond imagination.
Narration is consistent in every second and detail, both on the stages and in spaces.
Security brief by Emirates cabin crew: on the 126 mt LED, Amway’s A380 takes off flying above 10000 audience with the coaching of 3 actual astronauts – the power of “believe” is in the team.
On 63 screens, space is the new possible with Sir Richard Branson, living proof that if you can think it, you can do it.
All 11 flags choreographed by Uffizi flag-wavers followed by 20,000 cocktails by Bruno Vanzan, Maestro Loprieno’s Orchestra perform National songs, talent & VIP photo session, crews set the new stage in 45′, close with a “wow!” performance by Katy Perry.
Her “Rise” song & motivational videos added exclusivity in communication for one year.

Scarlet sails 2019

A cultural and entertainment event in the form of a unique multimedia pyromusical show aimed at motivating young people, just graduated school, to respect the cultural heritage of their native country

A story from the book “Scarlet Sails” by Alexander Grin lies in the festival’s core. The main figure of the festival, a brigantine under scarlet sails, is a symbol of love, hope and a brighter future. It is the message of the holiday’s organizers to the graduates of the country.
The main surprise for the graduates of 2019 was the sailing brig “Russia”.
The theatrical performance on the Palace Square and water-pyrotechnic show on the Neva River were connected with appearance of the new ship.
The scene on the Palace Square turned into a real ship-building yard – the image of the future ship was creating in full view of the spectators.
The centuries-old history of the Russian state has become the leitmotif of the water-pyrotechnic show in the Neva water area.
Together with the whole Russia, young people entered a new adult life.
The new brig gave each of them unforgettable emotions, helped to believe in dream and understand the main truth: if you believe, then the dream would come true!