“Time to be audacious” show, a symmetrical experience live and digital. A “racing opera”, born from the sound, voice and heart of Maserati, to guide the guest through its vision to unveil the new MC20
Maserati “Time to be audacious” is the definition and the common denominator, which inspired this project. Starting from the brand’s vision and to transcend genres and definitions, the show was designed to blend real and virtual in a symmetrical experience between live and digital. A colossal screen, a monolith emptied inside and a sky to complete the anamorphic and alienating nature of the scene. A halo of cars as a parterre to host part of the public and a functional location: the Modena racetrack. A temporary theatre in a racetrack to host a “racing opera”, a celebration of legendary daring and style. The concept originates from the sound and is based, also visually, on the interpretation of the brand’s voice, creating parallelism with the beating heart of the Maserati genius: the Neptune engine. The pace is fast and cinematic to guide the user through the contemporary vision of the brand, paving the way for the unveiling of the new MC20.
Celebrating APAC’s achievements; 160 leaders, 10000 top ABO’s, Amway’s 60th. Propelling into broader visions, setting the team’s new goals, delivering thrills and the wow factor to the finest detail.
RISE DUBAI 2019 ANYTHING IS POSSIBLE. For 9PM the concept and live implementation of the project has been: the sky has no limits!
It all starts from a symbolic and concrete position of conquered height which, if willing, can be overcome beyond imagination.
Narration is consistent in every second and detail, both on the stages and in spaces.
Security brief by Emirates cabin crew: on the 126 mt LED, Amway’s A380 takes off flying above 10000 audience with the coaching of 3 actual astronauts – the power of “believe” is in the team.
On 63 screens, space is the new possible with Sir Richard Branson, living proof that if you can think it, you can do it.
All 11 flags choreographed by Uffizi flag-wavers followed by 20,000 cocktails by Bruno Vanzan, Maestro Loprieno’s Orchestra perform National songs, talent & VIP photo session, crews set the new stage in 45′, close with a “wow!” performance by Katy Perry.
Her “Rise” song & motivational videos added exclusivity in communication for one year.
After 42 years, the iconic and traditional ‘opening’ of the cultural season in the Netherlands was turned into a new hybrid business model, transforming a whole event agency in slipstream
Uitmarkt translates into ‘out’ and ‘market’. Exactly what it was for 42 years. Visitors of the open-air market get a taste of what makers of culture have to offer in the new season. Its objective is to make culture widely accessible, offer new talent a springboard and attract young people on their journey into culture.
Although COVID closes our physical market, it unlocks new digital chances. We created digital platform ‘Thuismarkt’ (Home market). Using the brand awareness of Uitmarkt but emphasizing how the public could use it this year; at home. The platform allows us to get into the homes of many. It could start earlier than the three days end of august. Serving both the need of the public, confined to their homes and makers -unable to perform- to create awareness and cash. The flexibility of the platform allows the audience to watch where, when and how they want. We limited content to 15 minutes serving ‘bite-size culture’ to a young generation unable to ‘digest’ long performances.