Beach parties to increase Aperol Spritz trial and sell out in the Se-med region. Consumer 25-35 years old. Key moment of the party : Amphibious car landing from the sea and transformation into a bar.
The event format is an international summer tour with an Italian crew (8 people), 3 vehicles for the transportation of the amphibious car and the set-up equipment travelling 12000 km on road and thought more than 8 countries and 13 cities of the Southern and Eastern Mediterranean region. The event take place in 13 beach bars carefully selected by type of beach and target: local people not tourists. Aperol Spritz’s objective is to be an Aperitivo that spontaneously gathers people together and sparks nothing but good vibes, whatever the occasion. The amphibious car is a symbol of this attitude, bringing people together and creating happiness. The amphibious car is a custom-made land and sea vehicle, unique and smart tool in the world, certified to navigate in all the SE-MED Region. This vehicle, having sailed into the sea and driven on to the beach, let down its windows and doors to reveal itself as an Aperol Spritz bar and DJ stand to lets the party start.