Turkish Airlines EuroLeague Final Four Belgrade 2018

The Turkish Airlines EuroLeague Final Four.

The transparency of the gauze, the projection on to it and the ability for performers to move, unrestricted, inside and outside the cube on all levels, created a multi-dimensional platform for interaction.

Turkmenbashi International Seaport Opening Ceremony

A 20-minute show to celebrate the opening of the new port for a live audience and broadcasted on national TV. Turkmenbashi Port is part of the Great Silk Road, which marks Turkmenistan’s return to its historic role as a strategic centre in the global logistics system. The show represents the country’s traditions and innovation in an immersive show inspired by the latest book by the Turkmen President.

A 20-minute show inspired by the history of the Silk Road, which portrays Turkmenistan as a strategic transit country that is capable of accelerating the speed of global connections and developing a huge network of economic relations.
The show represents the country’s traditions and innovation in an immersive show thanks to 3d projections, laser show, led cubes and motorized prop.
The storytelling is inspired by the latest book by the Turkmen President.

Unbreakable Rainbow

In 2012 a giant rainbow sculpture appeared in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt 7 times until it was removed in 2015, it became a tragic reminder of Poland’s issues – it now ranks as EU’s 2nd most homophobic country.  Since the story of the rainbow still evokes strong emotions in Polish society, Ben&Jerry’s and NGO partners decided to reinstall it as a water-light hologram, making it an unbreakable symbol of love.

The rainbow event’s tagline was Love is love – every love is equal and just as important. Similarly, the rainbow is simply a rainbow, not a tool of provocation or propaganda, as right-wing supporters suggest. We wanted the restored rainbow to be indestructible this time. In reference to previous arsons, we decided to use water to make it fireproof. This is how we came up with the idea of a hologram rainbow on a water curtain.

Viking Orion Naming Ceremony

An event-experience that reinvents the ceremony with a hi-tech show in the Fortezza Vecchia and a narration-show with surprise ending.

The idea is to create an artistic, hi-tech story to unite the Fortezza and the ship, the port and town, Nordic spirit and Italian character, with a breath-taking finale.
The Fortezza hosts 7 installations on the role of stars navigation and science, a parallel homage to Galileo and the Vikings. The ceremony starts at nightfall, but is interrupted at the highpoint because the axe to cut the tape is missing. A show of 6 scenes starts. Inspired by the Norse sagas, it is illustrated by a videomapping on the castle and interpreted by 6 artistic performances. The story tells of the liberation of the sun and ends when the supernatural axe returns to the heavens in the hands of a god. Immediately afterwards, a luminous man really flies around the ship in the night and then lands on the bow and delivers the axe for the naming. Then fireworks synchronised with the Planets Suite.

Studios L’Oréal Paris

L’Oréal Paris has been the official make-up partner for the Cannes Film Festival since 1997. For 2018, L’Oréal wanted to re-invent its role at one of the most famous cultural events in the world in two specific ways: First, making the magic of beauty and cinema more accessible at the Cannes Film Festival. Second, supporting women’s empowerment at a time when the movie industry is confronting a vital question: the place of women in the cinema industry and, more broadly, throughout our societies.

To popularize the presence of L’Oréal Paris, we decided to be more inclusive, disruptive and open to the public through a behind-the-scenes approach. The result was Studios L’Oréal Paris”, a platform dedicated to rich content creation through: an influencer-centric approach, avoiding traditional media channels and focusing on social media channels instead. International L’Oréal Beauty Ambassadors and influencers were given the opportunity to create their own content on four different cinema stages. a gender-centric approach, generating debate about women’s empowerment in the cinema industry and beyond via a TV show, the Worth It Show, broadcast live on Facebook and YouTube and produced live with an audience from the general public. The Worth It Show is all about developing self-confidence and self-realization in partnership with L’Oréal Paris which pioneers the celebration of beauty in all its manifold forms.

Terrazza Martini Temporary

A temporary lounge bar to enjoy the Italian aperitif by Martini in a memorable scenario with several engaging and entertaining activities.

PLAY WITH TIME, the time to enjoy aperitif with your friends.
For the occasion, aperitif turns into UPeritivo: in Terrazza Martini Temporary, cocktails can be tasted while sitting on a Ferris wheel, setting the scene and making the moment memorable.
An open space lounge bar with several engaging activities and artistic installations: from Tilt Brush performances by Emiliano Ponzi to the “Vocabolario dell’aperitivo” (aperitif vocabulary) by the artist Momusso, Martini fragrances crafted by Luca Maffei, DJ sets hosting Valentina Sartorio, Nora Bee, Ketty Passa, and live shows of the award-winning flair bartender Bruno Vanzan.

The Rematch

The Rematch is a celebration of Norway’s biggest sporting moment, the victory over Brazil at the 98 world cup. Every Norwegian remembers the game, where they were, with whom, the celebration etc. To focus on the poor status of Norwegian football now, to reposition Aftenposten as a natural newspaper for sports, and to give all of Norway a chance to re-live old memories and create new ones: Ronaldo, Rivaldo, Roberto Carlos and the other superstars came to Oslo to get their rematch against Norway98

Historically, Norway has never been one of the greatest football nation. However the match against Brazil was a huge moment in the norwegian sport history.
The idea in itself was controversial and high risk. Nevertheless, we had both the editoral and commercial support to implement this unique event.
Never before there has been an “official” rematch of a major national sports moment. The profiles from 20 years back are for many of us bigger than today’s football profiles. The sports moment is so special and important in Norwegian history that it generated a massive media attention.
The main challenge was to transform a new idea into a sustainable economic project, sign in some of the world’s biggest football profiles, find a possible and ideal date that suited the players, Aftenposten as well as a date closer to the World Cup. In order to reach our goal we had to get in place sponsors, collaborators and all practicalities, such as a TV production, venue director, ticketing and so on.


A metacinematographic interconnected experience, lived simultaneously by 10,000 installers in 27 movie theaters across Italy, thanks to a mix of cinema, television, live webstreaming and satellite broadcast. This is THE TIME IS NOW, the event shaped by The Story Group, for the launch of the new BTicino Living Now civil series, Living NOW, a real revolution in the Smart Home.

On June 12, we ran the short movie A very extraordinary day” (Un giorno straordinario) in 27 theaters simultaneously. The movie is a thrilling industrial spy story which revolves around a mysterious briefcase. The main characters are the well-known Italian actress Laura Chiatti, who plays the young entrepreneur Bianca, Alessandro Fella, who plays the hero-installer Nicola, and, live via satellite in a surprise ending, Franco Villani, CEO of BTicino, playing himself. At the end of the short movie, the audience came back to reality thanks to the CEO that, live from Milan, received the briefcase from Laura Chiatti and revealed simultaneously to all participants the content: the new BTicino Living NOW civil series. The event continued with the presentation of the features of the series in the theatres: 54 BTicino sales persons, previously trained by The Story Group, who took part in the very extraordinary day” by interacting with audiences with – on average – 500 people per theatre.

S.Pellegrino Young Chef Grand Finale 2018

An international contest. A voyage through talent via a large show with television pace to find the world’s best young chef.

An event that evolves edition after edition. After the world selections from more than 3000 young chefs, the 21 finalists cook their signature dish under the supervision of their starred mentor-chefs. The jury of 7 starred chefs, ‘the 7 Wise People’, is from the 5 continents. The energy of the kitchens is shown in a scenic, visual system that immerses the public in the storytelling settings: the world, cooking, talent, the chefs and the brand’s values. The show is based on the power of images, which turns every chef into a star, and a screenplay that tells of the emotional times of the 21 participants and mentors in 60’, the progress made and the eliminations. This year, 2 guest stars – singer Tom Walker and Massimo Bottura. At the end, the 7 Wise People will create a gala dinner under Bottura’s direction. A path through food and excellence for the guests – welcome dinner by Cracco at Garage Italia, dinner at Villa Necchi by the former winners, and lunches by Cerea, Oldani and Pepe.

Oriflame 50 Anniversaire Cruise

Oriflame 50th Anniversary Cruise
– 6000 top sales consultants from all over the world: 62 countries, 19 official languages
– 2 cruise ships fully chartered for a tandem sailing through 4 cities, 3 countries and 2 continents. Events on sea, on land and in the air
– No one has done an Incentive of this scale before
– 6000-pax rally event in Athens
– Including a CSR activity at one of the destinations which brought live back to the local tourism industry and gave something back to the local comm

The main challenge faced during the event preparation was to generate the same experience for all participants, who were accommodated in two cruise ships. Also, to create innovative and attractive land activations for the 6000 guests when they were visiting the different destinations, inspired by the company values. In Mykonos, a fantastic discovery challenge was set up, allowing participants to interact with the local population, learning about Grecian culture and traditions and discover the island. The stop in Turkey was a strategical decision; Oriflame could not let down Turkey, a crucial country for the company sales structure, that was suffering an important decrease in the number of tourist during the last 2 years. Oriflame chose on purpose a stop in Kusadashi to support the local tourism industry, as for a whole year cruise line had stopped in Turkey due to the political instability. The planting of 1000 olive trees created a surpringly huge amount of social media impact.

REVLON Professional Style Masters Awards 2018

The Style Masters Awards is the biggest hairstyling contest in the world, recognizing the work of the best hair professionals. Awards are bestowed in a gala show where hairstylists present their creations live, in front of 4,000 attendees. Revlon Professional event comprises several hairstyle catwalks, every of them inspired by the brand’s main product lines.

For this Style Master Show 2018 our teams created different areas of live show, in separated or interconnected levels, according to the event dynamics and rhythm. Large see-through fabrics of 9×3 meters, shaped a giant rectangle (33x18m) fully projectable both in its outer part and its inner floor. This, this versatile geometrical form allowed choreographies to be performed in the inside, while the outside projections interacted with the dancers; other times, the surface projections were hiding the scene inside the rectangle; and finally, shows and parades took place in the outer perimeter, and fabrics could move upwards to reveal the show from the rectangle interior, now elevated 5 meters over the floor. A great live show, ever-changing and unique.

Modra Zona / Blue Zone

Colours of Ostrava is the largest music festival in the Czech Republic with headliners such as Pharrell Williams, London Grammar or Imagine Dragons. Ceska Sporitelna is the Czech Republic’s biggest bank and it’s the festival main sponsor. The Modra Zona / The Blue Zone is the bank’s activation vehicle at the festival. We created a colourful presentation of a conservative bank as a festival partner. As colourful as the Colours of Ostrava Festival.

In the past the Blue Zone was open only for the clients and VIP guests although Ceska Sporitelna was the main partner of the festival. The only programme of the Zone  used to be a tribune with better view of the main stage and refreshment for VIP. And therefore was perceived as unfriendly and snobbish by the rest of the visitors of the festival. We managed to – for the same budget – open the Blue Zone for everyone, significantly upgrade the design of the zone, make the zone visible, improve the benefits for the clients and VIP guests, and provide the comfortable zone for everyone else. Ceska Sporitelna as the main sponsor brings benefits for all festival visitors and improves the festival itself.