Togetherness – Made by you

The brief was: AniCura’s vision is to deliver the best veterinary care in Europe. We know our employees are key. How can we get all employees together under the same brand, which many of them do not yet have a relation to, and create an affinity to AniCura, and not only to the individual clinic?

AniCura’s business model is built on a belief in creating a strong sense of responsibility and decision making among the employees.

Russian Rodeo Miratorg

Russian Rodeo is a unique project for Russia, the goal of which was to popularize agribusiness professions among children and youth, a professional mastery competition, a corporate function for employees and their families, an unforgettable show.

This Rodeo-style event is unique for Russia. No other company but Miratorg carries such projects out. Since the event was quite successful, the customer’s company decided to take the project to a new level. Next year anyone from any country of the world will be able to buy a ticket and become a participant of Miratorg’s Russian Rodeo.

Oriflame 50 Anniversaire Cruise

Oriflame 50th Anniversary Cruise
– 6000 top sales consultants from all over the world: 62 countries, 19 official languages
– 2 cruise ships fully chartered for a tandem sailing through 4 cities, 3 countries and 2 continents. Events on sea, on land and in the air
– No one has done an Incentive of this scale before
– 6000-pax rally event in Athens
– Including a CSR activity at one of the destinations which brought live back to the local tourism industry and gave something back to the local comm

The main challenge faced during the event preparation was to generate the same experience for all participants, who were accommodated in two cruise ships. Also, to create innovative and attractive land activations for the 6000 guests when they were visiting the different destinations, inspired by the company values. In Mykonos, a fantastic discovery challenge was set up, allowing participants to interact with the local population, learning about Grecian culture and traditions and discover the island. The stop in Turkey was a strategical decision; Oriflame could not let down Turkey, a crucial country for the company sales structure, that was suffering an important decrease in the number of tourist during the last 2 years. Oriflame chose on purpose a stop in Kusadashi to support the local tourism industry, as for a whole year cruise line had stopped in Turkey due to the political instability. The planting of 1000 olive trees created a surpringly huge amount of social media impact.

Oriflame 50 Anniversaire Cruise_2

– Oriflame 50th Anniversary Cruise

The main challenge faced during the event preparation was to generate the same experience for all participants, who were accommodated in two cruise ships. Also, to create innovative and attractive land activations for the 6000 guests when they were visiting the different destinations, inspired by the company values. In Mykonos, a fantastic discovery challenge was set up, allowing participants to interact with the local population, learning about Grecian culture and traditions and discover the island. The stop in Turkey was a strategical decision; Oriflame could not let down Turkey, a crucial country for the company sales structure, that was suffering an important decrease in the number of tourist during the last 2 years. Oriflame chose on purpose a stop in Kusadashi to support the local tourism industry, as for a whole year cruise line had stopped in Turkey due to the political instability. The planting of 1000 olive trees created a surpringly huge amount of social media impact.

Power On. One Step Ahead.

MAXIMICE had a multilevel task to organize an internal corporate Event announcing corporate goals and teambuilding elements for employees from 10 countries.

The Power on” button became the symbol of all main activations and the symbol of their further victories.

NESTLÉ VENCER 2018

Nestlé is the world’s largest food and beverage company. After the success of last year’s convention, where a Guinness World Record was achieved, the expectations were higher than ever. Organize Nestlé’s traditional Annual Convention for the coffees unit , with the challenge of creating an activation capable of uniting employees and consumers to the brand, establishing a strong emotional bond. 3 days event for 450 Nestlé employers.

Under the motto “Winning 2018” a coffee full of solidariety , we created an event focused on what defines the company as a whole. Two months before the event, we presented the challenge to Nestlé Portugal employees. We challenged everyone to get involved in the first and biggest off trade campaign ever made in Portugal.
In partnership with the Portuguese “Food Bank Against Hunger”, the challenge of collecting food from restaurants, coffee shops, supermarkets and local grocers began. Never before an idea like this was made. Use the daily vans of Nestlé Employers comercial teams, to collect and gather food for a noble cause. Fight against hunger! The food bank against Hunger helps annually in Portugal, more than 400,000 people across the country, especially families and children.  Insight:  Why not take advantage of the daily work of hundreds of Nestlé employees who visit thousands of points of sale, and create a huge campaign of solidarity against hunger?

NISSAN MARKETING POWER’UP

Within the context of the department reorganization, the goals were to :

Main concept / goal : to improve the performance and the look of the Nissan Micra dedicated to each team, allowing the crew to be the best in every final competition :

Live Action Gaming “Winter is coming…”

Our task was not just to integrate the company’s values, but to give them an opportunity to live and understand, applying in practice. We went through hundreds of formats, and realized that for this task can be a complex innovative format of a business game of live action. We created a whole game reality, more than 75 role-playing characters, projections-which allowed us to reveal the company’s values.

Thus, we faced the task of integrating values. We decided to start with one and the most important — the value of the company for the client. To do this, we have created several projections, for example, ready to share with the client the risk of achieving business results of the project, and each projection is an event within the Kingdom. As a client, we presented the Kingdom itself, the well — being of which should be taken care of by the great houses, and the events in the Kingdom are the client’s requests. We offered the client the format of Live game in the style of the series game of thrones with the creation of a full game model. As a realization of the value for the client we have created a line of theses that are reflected in the events of the world of Westeros.

Champions meet Champions

The purpose of the event was to award the best sales people of an insurance company for their annual achievements. The Berlin event was the initation of a newly created event series focusing on the emotional, once-in-a-lifetime value of an incentive. It represents a shift from a pure monetary value to human value by offering once-in-a-lifetime encounters with local Champions that left their legacy on their city.

THE EVENT CONCEPT

CIS Managers Conference 2018 Croatia

Organize CIS Managers Conference for 1500 pax in Croatia.

One of the most exciting challenges for us was to offer new venue for the Business Conference when the amount of participants increased 1,5 times few months before the Event. After several researches for the new venues and analyzing the expenses for additional logistics and rent fees, we came up with the brilliant idea to use the parking area of the hotel and build a tent that became Business Camp that gave us opportunity to make perfect educational concept and protect the client from over budget.

Atea Landstreff – Explore

Atea is a Nordic company, that specializes in IT. Their goal is to become the top provider of IT-knowledge in the Nordics. To achieve this, they needed to boost internal commitment and engagement. The 2018 Atea Landstreff was the perfect opportunity to do just that. Our task was to create a concept and content for the event that would generate a hunger for new and exciting knowledge within Ateas employees and be a source of inspiration for the rest of the year.

Ateas goal is to be a knowledge-based company. The pursuit of new knowledge never ends, and the Atea employees’ thirst for it is crucial for the company to achieve its goal. Therefore, we made Explore the main message of the Atea Landstreff.

Central Europe Managers’ Seminar 2018

An international event for 1,200 Oriflame consultants from 16 European countries, who qualified by reaching the required targets: 4 days of motivational and training sessions, product launches and awards.

Oriflame informs, motivates and rewards its consultants with an exclusive experience to discover the passions of Italy.
Through the Leave Your Mark concept, the event guests have been invited to leave a mark with their personality, passion and work in the Group’s present and future. The concept has been visually expressed by the coloured imprint of a hand and defined by its key values.
This fil rouge has been reflected through the highly impactful performances, the impressive production design and video contents, the spectacular show’s lights and special effects.  The choice and the combination of all these creative details gave life to a unique event that left its own mark in the guests’ memory by its emotional power.