Film & TV Producers Association’s award is a professional prize for film production achievements–Russian equivalent of the Emmys. The most venerable producers of Russia are among awards’ jury members.
For 7 years,the award ceremony took place in the best concert halls in Moscow.But 2020 disrupted all plans.There was an urgent need to change the format.Russian Film and Television Producers Association(RFTPA)contacted several agencies with a request to organize a virtual event,but no one dared to take such a complex brief to be executed in the shortest possible timeframe of 2 weeks.Channel Five accepted the challenge.The task was to invent and produce the first-ever TV broadcast format of a virtual award ceremony:live presenter segments from the studio,graphic overlays,playback of prerecorded videos,music overlays and sound mix.200 people of showbiz celebrities located in different time zones participated in the video conference.As a result, a new technical solution based on several platforms was invented.For the very first time a 48 sq.meter video wall with a parallax effect was used to change locations in the studio where the presenter was in contact with the participants.
Anti-Panic is a virtual platform, whose task is to showcase crisis solutions explained by an interdisciplinary group of leaders sharing information & motivation critical to right decision making.
Key elements were
#3 CHAMBERS: 1.Leaders & Public chamber. 2. Essential 100 room – leaders whose work has significant economical, social, or scientific impact. 3. Speakers.
#INTERACTIVITY – each chamber has a different level of interactivity access allowing polling, engaging in debate, or steering the conversation topic.
#TECH – we combined several powerful tools into one state of the art virtual platform. The main elements are Zoom for AV access, Media server Ventuz for 3D realtime distribution, Sli.do for interactivity and Youtube,FB and LI for community management and live streaming.
#ART – we have employed 3D artists and illustrators to create brand new environments on the WEB and in the VIRTUAL to achieve max. engagement, convey given messaging and attract attention.
This setup allowed many News to stream our program on their homepage. The platform is solution oriented, therefore speakers, reporters, or schools re-shared the program and contributed to the positive thinking.
“The Heart of Jazz” was created during Covid, from an idea of Blue Note Milano (part of Casta Diva Group) in collaboration with Huawei, JVC, Extra with the aim of bringing great music to those at home
An innovative, live experience that, thanks to the Huawei Video streaming platform, allowed users to immerse themselves in the cosy atmosphere of the Blue Note and to experience a live concert and its emotions directly from home. The star of the concert was Paolo Fresu Devil Quartet, presented by Nick The Nightfly, artistic director of the club. During the concert, donations to Italian Red Cross were made to thank those who lived the difficult months of the pandemic on the front line. A concrete way to celebrate the 8th of May, the World Red Cross Day and the Red Crescent.
The concert was broadcast full HD live streaming on the Huawei Video platform, in Italy and 11 countries where this was available: Spain, France, Germany, UK, Sweden, Norway, Finland, Denmark, Poland, Turkey and Russia, because music has no borders, neither physical nor geographical.