MASERATI MMXX WORLD PREMIERE MC20

“Time to be audacious” show, a symmetrical experience live and digital. A “racing opera”, born from the sound, voice and heart of Maserati, to guide the guest through its vision to unveil the new MC20

Maserati “Time to be audacious” is the definition and the common denominator, which inspired this project. Starting from the brand’s vision and to transcend genres and definitions, the show was designed to blend real and virtual in a symmetrical experience between live and digital. A colossal screen, a monolith emptied inside and a sky to complete the anamorphic and alienating nature of the scene. A halo of cars as a parterre to host part of the public and a functional location: the Modena racetrack. A temporary theatre in a racetrack to host a “racing opera”, a celebration of legendary daring and style. The concept originates from the sound and is based, also visually, on the interpretation of the brand’s voice, creating parallelism with the beating heart of the Maserati genius: the Neptune engine. The pace is fast and cinematic to guide the user through the contemporary vision of the brand, paving the way for the unveiling of the new MC20.

BUDX Miami

Budweiser launched their biggest integrated marketing program in history during Super Bowl LIV in Miami. An epic content-generating once in a life-time experience starring international creators.

Budweiser doesn’t build experiences for the sake of building experiences, but rather, telling compelling stories through the lens of its brand and ambassadors. New age creators have a major impact and add a whole new dimension to traditional marketing. They are great storytellers with great engagement and are co-creators of culture online. When it comes to how they engage with brands, more than any other generation, they crave authenticity. Experiential marketing creates that real connection with like-minded.

In Miami, Budweiser invited 200 Kings of culture from over 21 countries for three days. Gave them the perfect backdrop, a stage to showcase their creativity and a content studio to create the ultimate content to share their stories. The entire BUDX Miami program was built around a “publisher mind-set,” meaning Budweiser needed to understand what creators value, to provide them the ultimate content driven experience. Budweiser, only gave them the tools, they created the rest.

Universo Ferrari

A 360° communication, engagement platform 4 all stakeholders.
10,000 m2 hosting a month of full immersion,in everything that Ferrari represents.
An immersive show-journey.

An IMMERSIVE TUNNEL of sounds and images, leading to a dimension of power, beauty, passion, speed and heroes
A SHOW ON THE HISTORY of Ferrari from the foundation of the Scuderia, which 90 years ago established the sporting DNA that has accompanied the brand ever since
A SPACE SHOWCASING THE VALUES of excellence (technology, craftsmanship, design, passion) that make the Brand the world leader in its field
A perfectly recreated OFFICINA CLASSICHE (Ferrari Classiche Authorised Workshop), providing an insight into a heritage to be protected, with interactive access to the archive of designs of Ferraris that were never produced
A SHOW based on the Ferrari Owners community, featuring images from the Racing and GT worlds in central cyclorama projections
A DOUBLE REVEAL of two new spiders, presented opposite each other against two scenic backdrops, and revealed using rotating platforms
The entire Ferrari range and anEXHIBITION STAND with access to the outside area overlooking the Fiorano track

Spread Your Positive Energy

A strategic project to reinforce the launch of Coca-Cola Energy across Europe through a brand experience of great technological complexity and an extensive content plan to amplify the campaign.

The idea was to bring to life the brand’s core proposition of spreading positive energy in an iconic & highly visual way.
To help spread the word & amplify the message beyond experiential we designed an extensive digital content plan. To support and dovetail with the brand’s digital campaign, the centre piece of our strategy was a dual event that focused on technological innovation allowing London & Milan to be connected through video mapping projections & parties that took place at the same time in both cities.
This was one of Europe’s largest ever technical & audiovisual installations: 40 (32K lumens) laser projectors, 200m2 of LED floors & video walls with interactive motion technology. The total 21,000m2 projection surface was made up of the entire façade of the 209-metre-tall Allianz Tower, Italy’s highest building, & the façade of London’s historic County Hall with the adjacent London Eye also being fully illuminated with dynamic lighting effects.

The Ease of Being Samsung Connected Living Go-to-Market Campaign 2019

Connected Living Experience Go-to-Market Campaign at relevant touchpoints before, during and after IFA 2019 for various target audiences such as customers, consumers, press, dealers and VIPs.

People are aware of the existence of smart devices, but they don´t know how easy to connect and use they are. Many customers have tried smart devices separately but still feel far away from a seamless interaction journey with several different devices at the same time, especially within their own home.

Therefore, our concept needed to unite all the important elements in life. There needs to be a connection with our loved ones and our home, anytime and anywhere. We also wanted to change the perception of our target group in Germany and demystify technology to make life easier.

Creating experiences that show how effortlessly the customer can integrate Connected Living solutions into their life was key.

Function and platforms blend together to provide seamless and intelligent solutions that facilitates the life you aspire to live. This reflects the Samsung Value Proposition to 100%.
It’s “The ease of being.”

FERRARI ROMA -WORLD PREMIERE

Two exclusive World Premiere Nights for 650 VIP guests, Clients and Authorities, invited to discover “La Nuova Dolce Vita” and the new Ferrari Roma.

A very exclusive experience to discover the New Dolce Vita, the concept of the launch of the new Ferrari Roma. Guests were welcomed in a contemporary club inspired by 1950s elegance, with a spectacular twelve-meter bar, surrounded by a multi-level lounge of velvets and brass details.
The central stage combined a poetic evanescent projection, which introduced the presentation, to a high-tech led-wall prism, which revealed the new Ferrari among the guests.
The name of the car opened the club to the beauty and grandeur of the city: the hemicycle of “Stadio dei Marmi” welcomes Ferrari Roma surrounded by the light show of 150 dancing beams of light.
In this setting, the dinner of the multi-starred chef Heinz Beck was served on black mirror tables in a cocktail-bar style mise en place, with crystal bottles and “Ferrari red” roses. The after-party started with Italian Swing music and the new Ferrari among the guests.
It’s time to discover “La Nuova Dolce Vita”.

CAMPARI BOAT-IN CINEMA

Organize a highly spectacular PR event to celebrate and experience the bond between Cinema and Campari brand’s history.

Cinema is part of Campari brand’s history: this bond inspired a special event that represents on one hand the creative drive for passion and on the other a dreamy world in which a cinema on the water can exist.
A unique format, both in terms of production complexity and impactful live communication.
It tooks 15 days of preparation to finish the floating structure (40mx10m) and transport it to the final location: a floating structure that houses the stage and the screen to fully experience the cinema on the water.
More than thirty historic Venetian boats with seats and cushions to accommodate guests and a mooring system in complete safety with the support of a team of professionals by sea.
A four-day schedule of international stars, celebrities, influencers, brand content, commercial partnerships and a world preview of content.
High quality food & beverage service and starred dinner signed by chef Alajmo.

Ferrari Portofino – Open Up to a New Breed

Launch of the new Ferrari Portofino for top customers worldwide.

From the brief, we knew that the new car would be the heir to the Ferrari California but no-one knew that it would be called Portofino. However, there was everything for the value of the product in Portofino but it was immediately clear that it was an impossible location technically and logistically – there was neither the space nor the structure for two events, each with 600 guests. As Stravinsky said, “The more constraints one imposes, the more one frees oneself…”
Insisting on Portofino led to a unique, courageous idea which produced a memorable experience – construct a floating theatre ad hoc and anchor it in the water at Portofino, among yachts and motorboats. A theatre with a double reveal – the screen which opened on Portofino, illuminated by a light show, and the new Ferrari which came onto the framed stage in Portofino, its ideal, unique context.
Then, exclusively for the evening, all the restaurant at the centre of the experience in the square hosted the gala dinner.

“Light up the FIFA World Cup” experiential activation

More than three billion fans celebrated a month of the world’s best football. As partner, Budweiser launched their biggest campaign in history, Light up the FIFA World Cup. The aim was to become the most talked about brand, turning football enthusiasts into brand ambassadors by amplifying the fan energy present. For this purpose, we created the Bud boat, the Bud hotel and the Bud club. Hijacked the Moscow river, built the ultimate fanbase and hosted the best parties of the World Cup.

Budweiser decided not to limit themselves, resulting in a 360-degree concept. Brand touch points were integrated in unexpected ways while staying close to the overall campaign concept.
We translated the “Red Light Cup” stadium experience throughout all activations via technological elements like video mapping, sound and special effects to create the ultimate state of euphoria. The venues were styled with visual projections and graphics such a bespoke dazzle print to claim the aerial landscape and unexpected details like “the winner pays it all” receipts and “I am your biggest fan” blow dryers.
In addition, designed a boat with a barcuzzi, placed a chopper on the upper deck, created a special Bud burger, booked world class DJs and created a special anthem accompanied by the best international dancers.
To get the most out of the concept we’ve organized several testing events to continuously elevate the concept, creating constant improvements and visible results.