“Time to be audacious” show, a symmetrical experience live and digital. A “racing opera”, born from the sound, voice and heart of Maserati, to guide the guest through its vision to unveil the new MC20
Maserati “Time to be audacious” is the definition and the common denominator, which inspired this project. Starting from the brand’s vision and to transcend genres and definitions, the show was designed to blend real and virtual in a symmetrical experience between live and digital. A colossal screen, a monolith emptied inside and a sky to complete the anamorphic and alienating nature of the scene. A halo of cars as a parterre to host part of the public and a functional location: the Modena racetrack. A temporary theatre in a racetrack to host a “racing opera”, a celebration of legendary daring and style. The concept originates from the sound and is based, also visually, on the interpretation of the brand’s voice, creating parallelism with the beating heart of the Maserati genius: the Neptune engine. The pace is fast and cinematic to guide the user through the contemporary vision of the brand, paving the way for the unveiling of the new MC20.
After 42 years, the iconic and traditional ‘opening’ of the cultural season in the Netherlands was turned into a new hybrid business model, transforming a whole event agency in slipstream
Uitmarkt translates into ‘out’ and ‘market’. Exactly what it was for 42 years. Visitors of the open-air market get a taste of what makers of culture have to offer in the new season. Its objective is to make culture widely accessible, offer new talent a springboard and attract young people on their journey into culture.
Although COVID closes our physical market, it unlocks new digital chances. We created digital platform ‘Thuismarkt’ (Home market). Using the brand awareness of Uitmarkt but emphasizing how the public could use it this year; at home. The platform allows us to get into the homes of many. It could start earlier than the three days end of august. Serving both the need of the public, confined to their homes and makers -unable to perform- to create awareness and cash. The flexibility of the platform allows the audience to watch where, when and how they want. We limited content to 15 minutes serving ‘bite-size culture’ to a young generation unable to ‘digest’ long performances.
“The Heart of Jazz” was created during Covid, from an idea of Blue Note Milano (part of Casta Diva Group) in collaboration with Huawei, JVC, Extra with the aim of bringing great music to those at home
An innovative, live experience that, thanks to the Huawei Video streaming platform, allowed users to immerse themselves in the cosy atmosphere of the Blue Note and to experience a live concert and its emotions directly from home. The star of the concert was Paolo Fresu Devil Quartet, presented by Nick The Nightfly, artistic director of the club. During the concert, donations to Italian Red Cross were made to thank those who lived the difficult months of the pandemic on the front line. A concrete way to celebrate the 8th of May, the World Red Cross Day and the Red Crescent.
The concert was broadcast full HD live streaming on the Huawei Video platform, in Italy and 11 countries where this was available: Spain, France, Germany, UK, Sweden, Norway, Finland, Denmark, Poland, Turkey and Russia, because music has no borders, neither physical nor geographical.
For the launch in the Netherlands Bud introduced BUDX. A two-day event celebrating trendsetting culture, enabling and engaging Dutch young urbanites for a credible and relevant brand-positioning.
The peak of Bud’s local campaign effort was to roll out the BUDX platform, where cultural local talents are brought together through collaboration in the fields of Music, Art, Fashion and Tech. The platform is not purely designed for brand visibility but to actually contribute to and to reflect the local trendsetting culture. To create an inclusive community that bonds, inspires and ultimately collaborates. BUDX is an amplification platform: an experience that grows exponentially as more people engage creatively and collaboratively with each other and the brand.
BUDX was a two-day cultural melting-pot consisting of panel discussions with trendsetting culture icons by day and stellar music performances that transcended genres by night. A live site-specific integrated audio-visual performance fully customised for BUDX. Multiple art installations, a capsule collection and a preview of a photo exhibition. Additionally, all media content and graphic design was created by local artists.