ITALY – RDS Music Marathon: music, sport and entertainment
The event organized by the radio station will take place on 2nd April and it will include eight stages located along the route of the traditional marathon of Milan, the EA7 Milano Marathon.
An event within the event, a musical marathon that supports and creates the festive setting of the racing: this is RDS Music Marathon, a new format launched by RDS that combines music, sports and entertainment, which will take place during the EA7 Milano Marathon.
8 stages located along the route of the marathon will be available to aspiring talents, whose performances will delight both the audience and the runners in the race in search of stimuli to improve their performance.
The event will be an opportunity for the selected performers, chosen among the applications submitted online on the website of the radio station, to have their moment of glory on stage: they will be introduced by Beppe De Marco, Paolo Piva and Claudio Guerrini, legendary RDS voices.
“RDS Music Marathon is a format that shows the ability of RDS of being inside the event, offering a unique experience to its listeners – says Massimiliano Montefusco, General Manager RDS – With this format, designed to be highly social and viral, we aim to intercept an audience united by a common thread: the passion for music and the pleasure of living sports “.