SPAIN – Change The Way: the cobranding between Hard Rock Hotel Tenerife and Jeep
This collaboration between Hard Rock Hotel Tenerife, Jeep, Europcar, GoPro and Red Bull allows to offer a different experience when it comes to Tenerife: discover special locations of the island while driving a Jeep.
These brands reunited for the exclusive launch of the “Change The Way” routes, a series of itineraries which include, for example, the volcanic forest of the island, the visit of El Teide or of the laurel forest. This is a unique opportunity (since these routes can only be traveled with specialized cars and no tour company offers them), which perfectly represents the spirit of the brand of vehicles and the rebellious character and rock that inspires the Hard Rock Hotel.
To explore Tenerife and its most beautiful locations, it is only necessary to stay for three nights at the hotel and book the experience by clicking on the Change The Way web platform. The delivery of the car is provided with a welcome kit of the routes which includes a T-shirt, a cap, a fridge and an explanatory dossier with the available routes and maps. The dossier features also recommendations of restaurants where people can enjoy the best local gastronomy along each one of the routes.
The collaboration with GoPro in this project makes the routes even more special since users can record the experience and keep the video to share and relive the adventure with their friends, or also upload it on the web platform and encourage other adventurers to book the experience.