FRANCE – Magic Garden creates “The Art Of Essence” for LG Electronics
The LG Signature Gallery, which featured an aesthetic and sensory experience, inaugurated on 30th November in the presence of numerous media, influencers and celebrities, and was open to the public until 7th December.
LG Electronics presented its new LG Signature brand, dedicated to the art of living luxury, through the creation of an ephemeral Art Gallery, conceived and designed by Magic Garden. “The Art Of Essence” Gallery was located in one of the emblematic areas of design and art, in the square of the Center Georges Pompidou.
The event welcomed many celebrities who came to discover the haute couture line, such as Catherine Deneuve, François Berléand , Christopher Thompson, Stanislas Merhar, Bruce Toussaint, Frédéric Taddei, Samuel Etienne and Sandrine Quétier, Alexandre Golovanoff, Fleur Pellerin, Axelle Laffont, Chantal Thomass and the Math Podcast youtuber.
The French agency designed the Gallery dividing the space in four areas, each dedicated to one of the senses that inspired the LG Signature line: “Seeing is Believing”, “Feeling is Believing”, “Tasting is Believing”, “Breathing is Believing”.