UK – John Lewis hosts Christmas ‘Treetorials’ for shoppers
John Lewis is injecting a bit of festive spirit into education this Christmas and has been hosting Christmas tree masterclasses to shoppers at the London Oxford Street store every Thursday from 1st December.
Shoppers have the chance of being taught how to best style their tree to complement their home, how to make a real tree last as long as possible and what the key trends are this year by a Christmas tree expert.
To celebrate the Christmas holidays in the best way possible, John Lewis is offering different themed masterclasses, including the ‘Family Tree’ class, which guides shoppers on how to decorate their tree with their children in mind, ‘The Best Dressed Tree’, where tree stylists are showing how to get started, and helping to choose a theme suited to a particular home so shoppers can make the most of their tree, and the ‘Showstopper’ class that shares the secrets of a head turning tree and how to create the perfect silhouette.
When their class is finished, customers can also enjoy some food at the Denby winter rooftop pop-up: in fact, the retailer has recently partnered with the home and dining brand, in order to offer its shoppers the opportunity to hire private dining lodges and take part in a range of masterclasses .