ITALY – MKTG and Timberland take over Milan, Rome and Naples
The main shopping streets of the three cities were invaded by hundreds of yellow boots: this sight attracted and intrigued many passers-by, sparking an incredible reaction online.
It’s the street guerrilla campaign realized by MKTG for Timberland‘s iconic yellow boot. Taking advantage of the urban design of cities and literally “dressing” them with the legendary Timberland style, the most famous yellow boot in the world has transformed the streets in a truly impactful art installation.
This “yellow wave” immediately caught the attention of passers-by, making them smile and inviting them to take a picture of the installation and share it on every social network.
This unconventional project created by the agency and Timberland has strengthened the brand’s presence on the territory and the hashtag #theoriginalyellowboot invaded the Web.