Björn Wigforss New Executive Partner of Creative Pro group
Creative Pro group has had a very successful year full of dynamic changes and progress in local and international markets. All the changes leaded to one very important result, which is strengthening its leadership team. The support’s name is well known not only among event professionals.
Creative Pro, a live marketing agency with over 50 employees in four markets, Czech Republic, Hungary, Poland and Slovakia, today appointed Björn Wigforss (image) Executive Partner, effective immediately. He also became a member of the Executive Board.
“I am very pleased that Björn joins Creative Pro group,” said Štefan Kozák, Managing Director of Creative Pro group, “He is a well-known and highly regarded live marketing professional in Europe and he will add great value to our company. I especially appreciate the fact that he has been a highly successful client-side leader in our industry.”
Wigforss, 49, was Nokia’s Global Events Director and more recently Marcom Director for Events at Microsoft. He is an Advisory Board Member of EuBEA (European Best Event Awards) and in 2015 he served as Vice President of the award jury. He was the chairman of the Finnish Evento Awards jury 2015-2016 and will continue as a jury member in 2017. He has also served as President, Nordics and Baltics at UNICEO (2015-2016).
“Creative Pro is a one-of-a-kind live marketing agency. The constant strive for perfection in each detail paired with fantastic creativity make it a special company. It is not a coincidence that Creative Pro has ranked in awards both locally and internationally over the years,” said Björn Wigforss, “In fact, it was at EuBEA where I first met Štefan and his team at the time when they won the award for Best Roadshow. Going forward, we target to accelerate the already solid growth – by continuing to exceed the expectations and deliver highly emotional experiences designed for this ever-changing world. I am excited to support Stefan and the team to take the company and its clients to new heights and effective results.”