ITALY – Club Med 360° Experience in Milan
From 3-16th October, Club Med opened a pop-up store in Milan’s city centre, offering a space where people could get to know better the brand’s offer using virtual reality.
A plexiglass cube placed in the well-known Largo Foppa in Milan: this was Club Med 360° Experience, the experiential place where people could discover the brand’s facilities and destinations, not only getting information from the animators, but also immersing in virtual reality. In fact, using the 3D Samsung Gear VR, customers had the possibility to watch videos of all the group’s resorts.
On the weekends, Club Med organized other experiences and activities such as product tasting or beauty treatments in collaboration with partners like Lavazza and Payot.
Club Med launched also a contest: during the two weeks of opening, the pop-up store passers-by were invited to take a picture using the sea or mountains wallpapers on the walls as a background, upload it on a special page created for the contest and share it on their Facebook profile to be in with the chance to win a voucher worth 3,500€ for a holiday in a Club Med resort.