ITALY – The first tour organized by Samsung arrived in Milan
From Thursday, June 23rd, Piazza XXIV Maggio hosted for five days an area where people could immerse themselves in virtual reality and interact with the entire ecosystem of Samsung Mobile products.
The Samsung Galaxy S7 Theater, the first Italian tour organized by Samsung Electronics Italy, made a stop in Milan. The initiative offers people the opportunity to immerse themselves in the world of virtual reality by living experiences that go beyond the boundaries of imagination.
From Thursday, June 23rd, Piazza XXIV Maggio hosted for five days an area where people could interact with the entire ecosystem of Samsung Mobile products and participate in sessions dedicated to the different areas of application of virtual reality.
“Virtual reality is one of the most interesting trends in the global technology landscape. In the next few years it will revolutionize not only entertainment, but the lives of all of us with new services for citizens, institutions and businesses”, said Carlo Barlocco, President at Samsung Electronics Italy.
The new Galaxy S7 and Galaxy S7 edge were at the center of a constellation of mobile experiences through which people were immersed in virtual reality. Thanks to the 360° contents, citizens and visitors in Milan were spectators and at the same time protagonists of a 360° reality that left everyone speechless.
The tour will go on until September and it will visit cities like Riccione, Rome, Forte dei Marmi, Bari, Gallipoli, Palermo, Pescara and Genoa. The complete tour schedule can be found on Samsung Italia‘s social channels and MySamsung App.