BELGIUM – Belgian event agencies call on people to share live experiences on social media
Following the attacks in Brussels, ACC Belgium launched #WeLoveLive, the social media campaign that invites everyone in the world to share photos and videos of their live experiences on Instagram, Twitter, YouTube etc. in the hope of building a strong community of people who believe more than ever in the power of “live”.
The Expert Center Event Marketing from ACC Belgium, the association of Belgian communication agencies partnering EuBea Festival, is calling on everyone to share photos and videos of live experiences on social media with the hashtag #WeLoveLive. This could be photos of business meetings – such as a congress or a trade fair – or maybe just an evening in a restaurant with friends, a visit to the cinema or museum, or a lively musical performance. In this way, the live communications industry wants to demonstrate that it does not give in to terror and believes in the power of live gatherings and public events. All the evidence will appear in real time on the website www.welovelive.be.
Dramatic attacks such as those in Brussels, as well as the earlier incidents in Paris, Tunisia, Turkey and countless other places around the world, are calculated to strike at the heart of the community. People are shocked, feel less safe, and are inclined to alter their daily life as a result. They have a tendency to retreat into their own familiar surroundings. These incidents also have a significant impact on tourism and the events sector. Congresses, fairs, concerts, theatre performances, business events and hotel bookings are cancelled, and planned visits to restaurants and shops are abandoned or delayed.
That is why the social media campaign #WeLoveLive was launched as part of the award ceremony of the Belgian Event Awards, where a round-table discussion also took place about the impact of terrorism on the live sector. The campaign calls on everyone in Belgium, and in the rest of the world, to share photos and videos of their live experiences on Instagram, Twitter, YouTube etc. using the hashtag #WeLoveLive. In this way, ACC Belgium hopes to build a strong community of people who believe more than ever in the power of enjoying together – of experiencing culture, food and drink or professional occasions together – a community of people who love live.