SPAIN – Basque cuisine and culture star at the Mitsubishi convention
Auriga was the agency responsible for designing and organizing Mitsubishi annual dealers’ convention; a date on which the company seeks to care for and pamper its audience with a program of activities and details that make participants feel the importance of the brand.
San Sebastián was the setting chosen for the 200 attendees, who had the chance to enjoy its gastronomy, culture and unique locations. Housed in the iconic Hotel Maria Cristina, the event started with a meal by the three stars Michelin chef, Eneko Atxa.
The work sessions took place in the Kursaal, from which the driving test departed. Meanwhile, the employees´ partners enjoyed a visit to the Balenciaga Museum and a cooking workshop.
In the afternoon, the entire group visited the Chillida Museum and then the convention came to an end with a surprise dinner at the Victoria Eugenia Theater, where attendees were given the possibility to enjoy their meal on the stage itself. Not only they could appreciate the view of the stalls and boxes at the theater, but dinner was also enlivened by the pieces performed by soprano Ainoha Arteta. The dinner ended with a finale animated by a DJ and a tasting of creative cocktails.