FRANCE – #NewEdgeNight: launch of the latest Samsung smartphone by Double 2 Agency
The numbers for this event have been incredible: 1.200 people attended the Samsung Galaxy S6+ edge launch at Molitor, the official hashtag of the evening quickly became Trending Topic on Twitter in Paris, France and the whole world and the ad received 8.6 million viewers before the first live advertising on TF1.
In order to maximize the resonance of the event, Double 2 developed a 3 way “viralization” device to live and relive this exceptional event. The first component was under the sign of the exchange: each guest was given special bracelets with RFID technology to connect and live the #NewEdgeNight evening on social networks.
The second component was represented by the realization and dissemination of the first ad live in France on TF1. The last part, reserved for latecomers wishing to (re) live the Samsung Galaxy S6 + edge experience, was a video, showing the highlights of the evening.