ITALY – Euromaster brings its network into the future with Sinergie in the director’s chair
Bologna was the location of the convention for Euromaster, the network of franchises for the Michelin Group, European leader in tires and automobile maintenance.
Three days were dedicated to the over 200 affiliates, featuring an alternation of speeches with a business focus, workshops, a product launch, a visit to Autopromotec and lots of time for socializing and enjoying one another’s company.
Opening with the Euromaster plenary session, the convention continued with the launch of Michelin’s new CrossClimate tire, conducted by Alessio Viola, journalist for Sky Tg24. The tire was unveiled after an adrenaline-packed parkour show.
The event concept revolved around the slogan “L’energia della rete” [Energy of the Network], enhanced by Sinergie’s strikingly creative stage sets, which were brought to life through the agency’s mastery of sound, video and lights. The visuals and stirring videos immersed all present in a total experience.
Two captivating convivial moments were also organized during the convention. Palazzo De Rossi was the location for a virtuoso musical duel between the violinist Saule Kilaite and the clarinet player Marino Delgado Rivilla in a performance created especially for the occasion. The guests then went to Palazzo Re Enzo for the gala dinner, where the beauty of the frescoed rooms harmonized with the Zelig-style comedy of the trio I Boiler.
In addition to handling all aspects of organization and logistics, orchestrating the live experience down to the smallest detail, in the pre-event phase Sinergie created a digital platform to engage the network in a survey, which generated a wealth of valuable information for the company thanks to the high participation.