BELGIUM – Jada Events organizes the 50th anniversary of Reynaers Aluminium
Jada Events has notably organized the 50th anniversary of Reynaers Aluminium, celebrated with great pomp with all staff and their partners. The agency has developed a unique concept and guests were taken from the past, in 1965, when Reynaers Aluminium has emerged, to the future.
The 400 guests of the event for the 50th anniversary of Reynaers Aluminium were welcomed in the lobby of the company, that Jada Events had transformed for the occasion into a vintage pleasant lounge straight out of the 60s. They had also modified the photo ID of each employee in order to give the impression that they truly lived at the time. An original Cadillac Coupe De Ville, a bar with a vintage porcelain shooter and a Beatles cover band really gave participants the feeling of being in 1965.
The experience in the past, however, was fairly short: after the reception, a part of the hall with a black curtain in the hall rose to show an impressive pace light show. A dramatic transition surrounded by two futuristic dancers escorting participants into the future. The iPad DJ, the oculus rift and the green screen animated picture brought a technological touch to the whole.
After the cocktail reception, each guest received a sparkler before being invited to the outside to admire the impressive fireworks display. Then, the cover band The Truttes and the DJ had the crowd dancing.