SPAIN – Oysho Jazz You: a very feminine event with a touch of jazz
The lingerie brand is linked not only to the world of wellness, but it’s now also committed to the field of culture to get closer to its target with the Jazz Oysho You, the first international festival of jazz music played by women, and created with the aim of promoting female jazz music in Spain.
Oysho also cares about giving visibility to women in cultural fields and this is why it has created the Oysho Jazz You. A jazz music festival open to new voices and talented female instrumentalists. The event wants to position itself as a new platform to serve as speaker to a new generation of female artists.
The first event was held last week at the Reina Sofia Museum in Madrid. In November another concert will take place at the Mercat de las Flors in Barcelona and it will welcome three other female voices of the jazz scene.
For the people who can’t attend these two events, the brand also created Oysho Jazz You Sessions: secret appointments in unexpected places with local artists, which will be announced on the social profiles of the brand.