SPAIN – A popup gallery to close Hyundai’s street art campaign
A special event to put the final point of the launch campaign for the new Hyundai i20. Through a contest and an online platform, InspirArt, the brand has served as a platform and showcase of the best urban works. At the event, people were able to see some of those works, participate in the creation of some and get to know the new i20 with Iker Casillas, brand ambassador.
The event, organized by the LastLap agency in the Unonueve space in Madrid, featured a selection of the most representative works that received the most votes in the InspirArt contest.
For example, Antonyo Marest painted a graffiti on a wall of the space getting inspiration from the urban landscape. The artist Kaufman organized a collaborative mural where guests could paste stickers of different colors, creating figures and combinations. This resulted in an abstract multicolored mosaic, which took its final form by removing a central sticker at the end of the event.
The presentation of the new i20 finished with Iker Casillas taking a pen and signing the hood of the new vehicle.