ITALY – Milan welcomes Expo 2015
Two extraordinary events to launch the World’s Fair in Milan: an impressive concert in Piazza Duomo with Andrea Bocelli and the official opening ceremony at the Open Air Theater of Expo, a ceremony with a strong institutional identity, meant to convey the values of tradition and Italian excellence, and to emphasize the importance of this great event.
On April 30th, Paolo Bonolis and Antonella Clerici hosted an impressive evening concert, broadcast worldwide from Piazza Duomo on Rai 1 and streamed on the website ‘Expo Milano 2015 site: The opening’. The star of the show was Andrea Bocelli, along with many other international guests, accompanied by the choir and the Orchestra of the Accademia Teatro alla Scala. Closing the festivities was the emotional lighting of the Tree of Life.
The official opening ceremony was held on the next day on May 1st at the Open Air Theater of the Expo, also broadcast live on Rai 1 and in streaming: a ceremony with a strong institutional identity, meant to convey the values of tradition and Italian excellence, and to emphasize the importance of this great event for Italy and for the whole world.
After the welcome speech of Giuseppe Sala, Sole Commissioner for Expo 2015, the audience heard from the Mayor of Milan, Giuliano Pisapia, the President of the Lombardy Region Roberto Maroni, the President of the Bureau International des Expositions and finally the eagerly awaited Pope Francis, live from Vatican City.
The official start of Expo Milano 2015 came with the speech by Prime Minister Matteo Renzi, who then concluded the celebrations with the signing of the Charter of Milan.
STS Communication has been selected to be part of these two great events by the producers (Havas for the evening of April 30th, Filmmaster Events for the ceremony of May 1st), providing video technology support.