SPAIN – A secret garden with hidden gems, scenario for the Guess convention
Eventos Barcelona based the annual convention of Guess Jewellery on the concept of ´secret garden´. An event attended by its main international distributors to discover the new pieces of the collection surrounded by vegetation and the greenery of nature.
The conceptual idea of the new Guess Jewellery collection was the ´secret garden´ and this concept moved the whole event. In addition to several rooms at the W Hotel in Barcelona where workshops were developed and showrooms displayed the jewels, the event reflected the idea of natural orchard in both the gala dinner and the outdoor activities for attendees.
Never a ´treasure hunt´ activity was so literal as the one developed in the Parque de la Ciutadella. Hidden in various points of the park there were pockets that contained real pieces from the new Guess Jewellery collection. Through several games in the park and following directions, like getting on small boats, the participants were guided to this particular ´secret garden´ until they found the pieces.