DENMARK – Meetings should have a happy ending… and they do in Denmark
Meetovation is a mixture of bringing incentives to groups and activating them. Meetings have a peak time and a happy ending: this is what people attending the MINDevent 2014, that took place on 1-3rd December in Copenhagen, learned from their experience.
Once again, the participants at this year’s MINDevent were thrilled with their experiences on Danish soil. A survey following the unique event created in Denmark shows that 90% of the participants are ‘likely’ or ‘very likely’ to choose Copenhagen as a meetings or conference destination or recommend it to clients in the foreseeable future.
The MINDevent 2014 gathered 61 meeting planners and 10 international MICE journalists in Copenhagen in early December to showcased the Danish meeting design concept Meetovation and Copenhagen as a meetings destination.
December’s MINDevent 2014 was a forward-thinking networking event, which gathered meeting industry participants from all over the world. The MINDevent outlined how Meetovation focuses on four elements to generate measurable returns on meeting investment encompassing.
The four key elements are: active involvement, creative setup, local inspiration and green/responsible thinking. Yhe idea is to use meeting and conference facilities in new, creative ways; inspiring local experiences become an integral part of the program; and responsible thinking is key, with a focus on local produce, recycling and environmentally friendly transport.
During MINDevent the attendees were driven around in rickshaws, they enjoyed ‘Brainfood,’ lunch at Copenhagen Street Food and had other meals using local produce and participated in a #BeeSustain session asking them to undertake sustainable actions.
The Hilton Copenhagen Airport hotel ensured that the MINDevent had a happy ending for the participants too – or their feet at least – as they were nursed in a warming foot bath, following three busy and active days in Copenhagen.
The next MINDevent in Copenhagen is scheduled for autumn 2015.