SPAIN – Ron Barceló personalizes with a Caribbean atmosphere the Mercado de San Ildefonso
The rum brand combined the concept of fun and Caribbean paradise with the capital’s culinary market. Where once was Ballantine’s, which opted for personalizing the street market around music and urban trends, now Ron Barceló transformed this space to shape his philosophy ‘Live now’.
To evoke that positive attitude that “intoxicates” the ‘Live now’ brand, summer was the concept chosen for both the decor and the activities that take place in the space.
A column decorated with gold caps of the typical rum bottles, stairs that remind of the Caribbean beaches, a curtain of over four meters long strings and various interactive displays with videos and pictures of crystal clear waters were only some of the elements used to create the idea.
In addition, the space will be the meeting point of the artists who are part of Desalia Music by Ron Barceló and audiovisual works such as content which represents the musical project of the brand will be developed. A visual and sensory show to accompany moments of leisure and dining experiences of the brand’s target.