BELGIUM – “Have a nice day!” with Mobistar
1.000 customers were treated with a concert by Mika in Ancien Belgique Brussels. At the location, everything was inspired by the loyalty programme’s colours and theme and message boards and a live Instagram guaranteed the public’s social interaction.
As part of her loyalty programme “Have a nice day”, Mobistar treated 1.000 customers with an exclusive concert by Mika in Ancien Belgique Brussels.
After a morning meet&greet with Mobistar’s customers in Liège and an afternoon press conference in Brussels, Mika was all set to receive Mobistar’s guests with his warm voice and happy melodies.
The concert hall was completely rebranded in Mobistar’s “Have a nice day” theme: ribbons & balloons in Mobistar’s 4 flashy colours, “Have a nice day” branded banners & cups, green carpet and flashy green hats. Message boards & a live Instagram wall guaranteed the public’s social interaction. A warm atmosphere & plenty of positive comments by those present.
Balthazar Events was in charge of overall coordination, look & feel and production.