ITALY – Adecco increasingly digital. Roadshow produced by Sinergie
Milan, Padua and Rome were the stops on the Adecco roadshow to launch the new digital guise of the leading human resources agency. It was an occasion to share the company’s values and objectives with over 300 clients.
The hashtag characterizing the company’s digital communication is #diamolavoroalleambizioni [let’s put ambition to work], affirming Adecco as an innovative agency attuned to new technologies that can be applied in the hunt for job opportunities.
Teatro Vetra, Showroom and Nazionale Spazio Eventi were painted red for the evening. A striking venue design featuring a cyclorama characterized the locations, embellished with lighting effects and designer furnishings that immersed the invitees in the Adecco mood. The guests were also greeted by a 4-cylinder Alfa Romeo and a grand backdrop with the Adecco manifesto, which was later signed by all guests.
Sinergie handled all aspects of organization, from the coordinated graphics to the organizational office, from creativity to logistics, harmonizing all phases of the event through careful management. Lastly, the production of stirring videos created a pathos that made every moment unique.