SPAIN – Sevilla enthusiastical response to The Color Run by Desigual
This festive sporting event that has already become a classic in Madrid and Barcelona, landed in Sevilla on 2nd November, beating its own record of participation with over 7,000 ´color runners´ who joined the “happiest five kilometers of the planet”.
The clothing brand, which claims that life is cool, brought one of its most popular events the first time to Sevilla. The Color Run by Desigual, the street race open to citizens breathing festive atmosphere and color, had in this edition its own protagonists. The famous triathlete and Seville champion Maria Pujol, leader of the movement “We On”, participated with his group of followers dressed in pink and actors Alfonso Sanchez and Alberto Lopez, known for his participation in “Last Eight Basque”, were responsible for giving the go-ahead.
The race ended when participants passed under the finish arch. Once the tour ended, the party continued until two in the afternoon in the Zone Festival, an area bounded on the grounds of the April Fair where all the ´color runners´ found a scenario with more than 45,000 watts of sound, where Top 40 dJs Daniel Moreno and Oscar Martinez entertained the crowd to the beat of the best soundtracks.
This Seville edition was an initiative by International Management Group and the City of Seville, sponsored by Desigual with the collaboration of KH-7, Mini, Fontvella, Banco Mediolanum, Diario de Sevilla and the Top 40. It took place on 2nd November and saw the record participation of over 7,000 ´color runners´.