FRANCE – Launch of Cubanisto organized by Magic Garden
Since January, Magic Garden is in charge of the launch strategy, infiltration and activation of Cubanisto 2014, the new beer of AB Inbev, the world’s largest brewer. To do so, the agency created an event on 18th September at Social Club in Paris.
Thursday, September 18th, Magic Garden orchestrated a special evening for Cubanisto, the new beer by the brand AB Inbev, at the Social Club, an exceptional location for the occasion.
The event, titled House Of Mask, developed interactively and experientially the overall concept of the new beer: “Cubanisto reveals your true festive personality“.
The public was completely immersed in a world reminiscening the atmosphere of El Vedado, Cuba historic district in which taboos were defied and protected by posting them on its walls masks, both mysterious and captivating.
A mask, true theme of this evening, was given to guests, allowing them to have different personalities for the night: extravagant, mysterious and provocative.