SPAIN – Fresh and light street marketing
Summer comes and brands cannot escape the holidays ambient, especially in the case of Melon Bruñó, that bases its communication on three sensations: vital, social and Mediterranean.
Melon Bruñó took inspiration from summer for its latest street marketing project: a beach turned up in the very center of Valencia.
CuldeSac and the agency Gaia lined up every detail of this action with the essence of the brand in a fresh and fun atmosphere.
From the colors around the range of raw, combined with wood, green accents, to cool props chairs, tables, umbrellas, bamboo bar, no detail was missing for the target of the project.
In fact, executive business men were tempted to stop and taste the fresh melon and juicy watermelon offered by the brand, in addition to enjoying a few minutes of that summer break.