SPAIN – La 5ª agency connects cooking and finances for a series of events for Bankinter
La 5ª was responsible for the creative idea and implementation of an entire High Financial cuisine Tour that, over 31 sessions in different Spanish cities, offered to Bankinter’s private banking clients the ‘best recipes’ for them finances from the hands of the Great Chef, Javier Bollaín, the managing director of the bank, and more than 20 guest chefs from different national and international financial managements.
In each session, attendees, a total of 50 each, settle around 10 interactive touch tables, with the latest technology, simulating restaurant tables or desks in kitchens, as the case. Through these tables, the guests ‘followed the preparation of various dishes’ by Chefs. Also, they could make their own ‘choice’ to the various proposals they faced. Previously, Chefs did a thorough review of the situation in different ‘markets and raw materials’, ending with a ‘succulent dessert of their best products and recommendations.’
Both the script of the conference, the staging, and the set design are half work from La 5ª, which has also been responsible for the development of all interactive table’s hardware and software, especially designed for those sessions.
The campaign has received the prize for the Best Campaign at the 25th Awards of Expansion Funds and Allfunds Bank.
In total, over 1,500 Bankinter’s customers were able throughout 2013 to enjoy very special sessions of High Financial cuisine and learn firsthand the best ‘recipes,’ thanks to the collaboration of a team of professional members from Grupo O and design communication that belongs to La 5ª, based in Madrid.