SPAIN – Mercedes-Benz unveils the new spaces of the modernist Hospital St. Pau
The Edificio de Farmacia del Hospital de la Santa Creu i Sant Pau in Barcelona was the venue chosen by Mercedes- Benz to present their two brand new models, GLA and C.
In an unprecedented event, the Autolica, Cars Barcelona and MB Motors dealers came together to showcase the two new cars in Barcelona’s modernist location, open for the first time for a private event. 1.000 square feet of space to reveal all the secrets of the new models of the brand.
The ceremony was attended by Xavier Trias, Mayor of Barcelona, as well as the CEO and President of Quadis, Pol Soler and Joan Manel Soler, Autolica and MB Motors’ Directors and other representatives of the brand.
The event began with a pleasant walk of about 100 meters, where attendees learned about the history, anecdotes and secrets of the venue.
Pol Soler, General Director of Quadis, said: “We welcomed this presentation in Sant Pau, a place that perfectly reflects the artistic history of Barcelona. There is a parallel with Mercedes, an historic brand in the automotive world, which is becoming more modern and innovative”.
After a welcome drink and a souvenir Polaroid, the two cars were presented with the help of the visual mapping show.