BELGIUM – 27Names opens offices in Brussels and appoints Milo Vergucht as CEO
27Names started as a network in 2008 to encourage knowledge exchange and to create a
competitive strength between European Live Communication Companies. Having followed a
progressive and organic evolution the organisation was ready to take the next step: the creation of
a European Live Communication Company.
“We are very excited about this historic moment, transforming the professional network into a full-
fledged company,” said Ulf Gassner, initiator of the Association and one of the founding partners of
the 27Names Company, “as Live Communication campaigns are increasingly being managed on a
regional level, and 27Names is the perfect answer to this changing market need.”
Milo Vergucht (image), joins 27Names as 1st
CEO of the Brussels-based headquarters. With over 20 years’ experience in operations, sales and strategic account management in the meetings & events industry, he has an impressive track record of working with international organisations to
improve the performance of their live communications. Previously, Milo was in charge of Regional
Sales for MCI Group, which has provided him with strong expertise and significant experience in
multinational event driven campaigns.
“I’m thrilled to join 27Names and to build a strong, multinational and multicultural Live
Communications Company, together with the founding partners.” said Milo Vergucht, CEO of
27Names. The unique business model will offer our clients an exceptional blend of creativity,
efficiency and local flair, to help them achieve their business objectives.
27Names’ ambition as a truly European Company, is to continue its expansion, ultimately covering
all 47 countries of the European continent.