SPAIN – La 5ª captures the spirit of the SEAT Ibiza ACT
La 5ª was entrusted with coordinating and supervising the exclusive
presentation events for the new SEAT Ibiza ACT that were held in Madrid on the 21st, 22nd and
23rd January for the specialised motor press from all over Spain.
For these presentations, which had to strongly project the target values of the new vehicle, La
5ª chose to stage them in a semi-hidden loft space in the capital, Madrid. With the collaboration
and experience in transforming spaces of Dicom Events, the located was converted into
the ideal environment to explain the features of the new model, which extends the Ibiza
range with the addition of the new ACT model, which includes the advanced Active Cylinder
Management system with the 1.4 TSI petrol engine with 140 HP and FR finish.
As well as the selection of spaces, La 5ª was also responsible for the coordination of the entire
event and the hiring of the catering and other services provided to the client.