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SPAIN – La 5ª captures the spirit of the SEAT Ibiza ACT

SPAIN – La 5ª captures the spirit of the SEAT Ibiza ACT

La 5ª was entrusted with coordinating and supervising the exclusive

presentation events for the new SEAT Ibiza ACT that were held in Madrid on the 21st, 22nd and

23rd January for the specialised motor press from all over Spain.

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For these presentations, which had to strongly project the target values of the new vehicle, La

5ª chose to stage them in a semi-hidden loft space in the capital, Madrid. With the collaboration

and experience in transforming spaces of Dicom Events, the located was converted into

the ideal environment to explain the features of the new model, which extends the Ibiza

range with the addition of the new ACT model, which includes the advanced Active Cylinder

Management system with the 1.4 TSI petrol engine with 140 HP and FR finish.

As well as the selection of spaces, La 5ª was also responsible for the coordination of the entire

event and the hiring of the catering and other services provided to the client.