FRANCE – Uplace at Mapic Cannes
For the second year in a row, Balthazar Events was in charge of Uplace Brussels’ stand activation at Mapic, the international retail property market in Cannes.
True to Uplace Brussels’ brand DNA, ‘Experience’ was key all through the journey: Uplace branded head dresses in airplanes to Cannes, models in Uplace branded T-shirts welcoming the visitors at the airport, Uplace magenta balloons and a huge Uplace shopping bag outside on the Croisette.
In true guerilla style, the Uplace shopping bag was being repainted on a daily basis by two graffiti artists in front of the visitors.
The booth itself was no less than a cool bar with show cooking, a barista & cocktailshakers, an interactive media platform & non-stop musique by a live DJ.