SPAIN – Banco Santander captures its values in red with a motivational event
The objectives to be achieved with the trip were clear: teach Spanish culture, emphasizing the pursuit of excellence and agility as a company relating it to the world of Fomula 1 that the bank sponsors and create a memorable experience that will impact on the guests.
For the gala dinner and to put the finishing touch to the trip, the “Magical Madrid” event was devised. Dittman Incentive Marketing agency with Nuevofactor organized a night at the Quinta de Jarama, where the spirit and values of the bank were present in every detail.
The space was articulated in five outbreaks, that were discovered as the night passed by. The first was the courtyard, which was used to serve the appetizers and where attendees were able to photograph themselves with human statues “decorating” the outdoors of the building.
Afterwards they accessed the lounge of Formula 1 with a life-size model that served as a reference for the artist who was carving a smaller copy in ice. The access to the lounge for dinner was through a curtain of fog that mimicked the checkered flags that are used in racing. Once inside the dinner space, corporate red was everywhere. Floors, walls, ceilings, drapes and lighting, everything was red. Dinner was accompanied with performances, a show with lasers and a speech of a Formula 1 driver.
After dinner, when it seemed that the evening drew to an end, the atmosphere was transformed, the lights changed and glimpsed in the shadows of two new spaces that had been hidden until now. A red lounge (could not be any other color) where there was a dance floor, a DJ and an ice bar with the logo carved. The second was another lounge space, dedicated to champagne, in gold and with giant champagne buckets carved in the same ice where you could serve directly your drink while enjoying the jazz music playing in the background.