Events industry: a round table to define new rules for better events and brand experience
On November 26th in Milan, during the BEA Expo Festival
(“Leonardo Da Vinci” National Museum of Science and Technology) the most
important players in the European events industry will meet to discuss the past and
the future of the creative trends in this market that keeps evolving.
At 1.30 pm, companies and agencies will be on stage discussing the topic: Defining
new rules for better events and brand experience. Agencies and clients talk about
creativity, technology and new media.
Confirmed guests on stage:
Carlo Hermes – Consultant, eni (Italy)
Michael Müller – Campaign Manager Corporate Marketing, Samsung (Germany)
Paolo Teoducci – Events Manager, Telecom (Italy)
Javier Sánchez García – Events Manager, Acciona, Producciones y Diseño
Kevin Jackson – Vice President Sales and Marketing, G.P. Johnson (UK)
They will debate about how the industry has changed in these years and what the
agencies can do to meet companies’ requests for events more and more international.
During the round table, another important topic will be the use of technology in order
to create more engaging and spectacular events with the aid of the ultimate devices.
In the afternoon, starting at 4.00 pm the European Best Event Awards will take
place. At the ceremony, the Best European Event will receive the Golden Elephant
Award, and the other prizes will be collected: 19 awards by category, 4 awards for
technical excellencies and 10 special awards. Nevertheless, the Ceremony will not only be a celebrating show; as the videos of the first-ranked agencies and clients will
be broadcasted, it will also be a unique opportunity to benchmark, learn and enjoy
the best and most innovative events held by European agencies and international
Discover the full program for the two-day activities related to the world of events
available online on the webpage of trade show.
The participation is free of charge upon registration here.
To register to the BEA Expo Festival and be updated on the agenda, please, visit the
For more information:
firstname.lastname@example.org / +39 02 49766311