UK – Young Creative Chevrolet winners celebrate the art of football at memorable Manchester event
To honor the top winners of pan-European art and design contest Young Creative Chevrolet (YCC) 2013, Chevrolet hosted an invitation-only event which joined up two seemingly unrelated passions: art and football. The YCC 2013 award festivities were held on October 25-27, 2013 in Manchester, U.K., and brought together European YCC winners and special guests for a unique program designed around the YCC 2013 creative theme, the global phenomenon of football.
To set the mood for the weekend, the 21 European YCC 2013 winners and special guests – including the creative leaders comprising the European YCC 2013 jury – went on a private tour of Old Trafford, the fabled home ground of Premier League champions Manchester United. Former star player and Manchester United “Legend” Denis Irwin, who played with the club from 1990 to 2002, joined the tour and attend YCC Award Night.
The festivities officially began with Chevrolet Photo Night, an art-centric event held at Dukes 92, the festive canal-side venue that harkens back to Manchester’s industrial past. Chevrolet Europe Communications Director Vijay Iyer presented awards to the European YCC 2013 winners in Fashion, Photography, Video and Visual Arts.
As part of Chevrolet Photo Night, guests were also treated to a thought-provoking panel discussion with acclaimed photographers Stuart Roy Clarke, Peter Dench, Jocelyn Bain Hogg and James O. Jenkins. Anticipated topics ranged from the philosophical – the meaning of street photography to society and the photographer – to the practical, covering technique, technology and ethics.
On the second day of the program, YCC winners and special guests delved into street photography within the context of the world’s most popular football club, Manchester United. The esteemed panelists conducted hands-on workshops around documenting the authentic fan experience at a Premier League match (Manchester United vs. Stoke City).
To close out the YCC 2013 award festivities, Stuart Roy Clarke gave a private guided tour of his ambitious Homes of Football exhibition at the National Football Museum.
European YCC 2013 winners in the Photography and Visual Arts disciplines enjoyed additional exposure in Manchester: in fact, the top-placing photograph of Juraj Holcek of the Slovak University of Technology in Bratislava appeared in the official Manchester United game program on October 26, 2013.