GERMANY – Vok Dams stages Michelin Friend Event as premium driving event
Michelin High Performance products guarantee safety as well as pure driving
pleasure and are thus first choice in the high-performance sector. And it was this driving
pleasure that was to be experienced as closely as possible when the Berlin office of
Vok Dams, agency for events and live-marketing, planned and implemented the
Michelin Friend Event 2013.
Thus, it was dynamic driving pleasure with high-performance tires that was in the focus
for the invitees from tire retail and car dealership, who came from Germany, Austria and
Participants could intensely look into the Michelin products, be it in theory or in
practice. It was the actual experience of the features of the high-performance products,
however, that was essential and made all the difference.
This dynamic alteration from information and experience went down rather well with the
target group, as the exceptionally positive feedback shows.