SPAIN – ´Wild´ Desperados party at Mercure Santo Domingo
As the brand representatives explained, “the key to the advertising actions of Desperados is interaction“. Always with that slogan, Desperados, with Heineken Spain and Tango, communicated again with a new event aimed at young people, which this time took place in the Hotel Mercure Madrid Santo Domingo of the capital.
Tattooists that charged for their performance in tweets, burlesque dancers offering exotic food, skaters skating in the middle of the party, rappers performing live: in short, an environment that made the consumer a true protagonist of a surprising event.
The public acceded to the party by the original ramps hotel parking. beginning there a particular game in which they had to earn points for tattooing, to get drinks or to get their nails painted.
In each ramp by which they descended, was an access control, a lounge or a bar where they were interacted with the brand.