GERMANY – Vok Dams stages ‘Amazing Moments’ with the new Skoda Octavia
At the Skoda World Dealer Conference 4,500 international Skoda dealers,
distributors and fleet managers were to be prepared for the launch of this milestone, not
just as regards content but also emotionally, truly following the motto “The New Power
of Skoda – Amazing. Everyday.”
Skoda yet again entrusted the automobile experts of Vok Dams, the Wuppertal agency for events
and live-marketing with the realization of this rather complex task.
Creating “Amazing Moments” was the mission and it thus became the central theme of
the 1.5-day-long program for the 10 consecutive groups of guests.
The program kicked-off with a driving experience full of “Amazing Moments”, which took
up the surprising “clash” of the traditional and the modern. Amazing car attributes not
only underlined the love for detail but also emphasized the claim “Simply clever”.
The fascinating, emotional and at the same time informative program for the Skoda guests closed with an interactive exhibition at the next day.
As Sandra Hiller, member of the Vok Dams management board and responsible for
this project, sums up the event: “The implementation of the classical campaign into the
real experience of the new Octavia was very important to us. We are delighted that the
feedback of the guests proves that we accomplished this.”