SPAIN – La Despensa sets up a Moroccan luxury camp in the center of Madrid
The pop-up of Nescafé Dolce Gusto, dubbed ‘City Glamping‘ invaded for three days the Foundation El Olivar de Castillejo. The goal? Transport audiences to a sensory journey to Morocco to seduce them with the aroma and flavor of tea, Arabian music, Moorish sweets, refined Moroccan decor and relaxing massages.
The purpose of the event was to launch the brand new product, the Marrakesh Style Tea, which facilitates traditional Moroccan tea preparation in a single capsule. To whet the appetite of consumers, La Despensa created this ´City Glamping´.
The assembly consisted of a camp of tents full of glamour with Moorish decor and atmosphere in a private garden in the center of the city. A site temporarily open and free in Madrid, where the public could relax and enjoy Arabic music.
The presentation of this new recipe for Nescafé Dolce Gusto comes with a social media action inspired by the City Glamping offline action. Through a Facebook application created exclusively for the launch, you can decorate your own virtual tent, turning “likes” from friends in accessories and decorative detail.
The winner will win a trip to the heart of Morocco, to experience a real Glamping in the desert.