FRANCE – New Converse space in Paris’10 District
An experiential showroom named Converse – 19YT Paris opened its doors
from March 23rd until April 21st in the 10th arrondissement in Paris and let its
creativity burst out in broad daylight.
The store featured exclusive collections, entertainment rock music-related experiences, exclusive artistic
performances (like the artist Jo Tillet Wright) and customization workshops were also available to personalize
And finally, in order to support the launch of this temporary space, Converse
launched Get Dirty Gigs in Paris: exclusive concerts offered to rock fans in unexpected places of the capital.
On April 3rd the londonian phenomenon Breton showcased a unique live in
Garage Mu, 18th district, and on April 25th the American Black Lips put a magical ending to the whole event
by performing at the Calamity Joe in Pigalle.