UK – Pacific World expands European network
After rebranding as Pacific World EMEA in November
2011, the key focus of the DMC in the region has been to expand its geographic
footprint. The four original destinations of Scotland, Portugal, Spain and Greece
have been supplemented by the opening of new offices in Paris and Monaco on
1st February, shortly to be followed by the opening of a London office on 1st
Shaun Casey (image), EMEA Regional Director commented:“We announced last year our
intention to further expand into EMEA. Rather than acquiring companies, Pacific
World has selected highly experienced business professionals who share the
same vision in terms of customer care, creativity and operational excellence.
I’m delighted to welcome such experienced talent to our team. With more
than 20 years’ experience in different organisations, each will make a valuable
contribution to our growth in the region”.
Evelyne Mancini de Boni in Monaco and Hannelore Carzon in Barcelona will join
the EMEA senior management team reporting into Shaun Casey, EMEA Regional
Director. Corinne della Rocca and Laure Maida-Bigot from Monaco and Cecile
Dubeau and Laure Le Pendeven from Paris will also move from other DMCs in
the region to join Pacific World as part of their expansion plans.
This recruitment activity concludes the first of a three-phase implementation
for geographic expansion in the region. The next two phases will see further
openings in the region within the first half of 2013 allowing Pacific World to
optimize its considerable investment in a sales organization focused on both
traditional and emerging source markets around the world.
Casey concluded:“The expansion allows us to better service our customers
on a longer-term, strategic basis in the region. Whilst this is important for
our agency customers who are looking for business partners who can service
multiple destinations and who truly understand their approach, it is essential
for our long term success with our association customers as a PCO where the
evaluation of destinations based on a number of contributing factors is key to the
success in placing congress business. Our early success is already creating a lot of
excitement in our organization.”