GERMANY – Vok Dams wins EVA Award
Vok Dams won the coveted EVA Award in silver in the category 360-degrees-
event for the hybrid event ‘Consumer Promotion 2.0 – the “Dosionair”’ designed and
implemented for Ball Packaging Europe, manufacturer of beverage cans.
It was particularly the project’s consistent interweaving of digital communication with live
experiences that convinced the judges. The beverage can is a lifestyle-packaging that
is very much in demand by younger consumers. The aim of the campaign was to make
this target group become more aware of the sustainability of the beverage can – such
as its incessant recyclability – and to communicate these facts both in an analogue and
a digital manner. This multi-channel communication was aimed at raising the recycling
EVA is short for Event Award. It is presented by the Forum of Marketing Event Agencies
for outstanding marketing events in live communication.