Bea World Festival


GERMANY – Hagen Invent receives a ‘Golden Elephant’ in Milan

GERMANY – Hagen Invent receives a ‘Golden Elephant’ in Milan

The team of experts led by Adone Kheirallah, managing and creative director, received yet another award for the Volkswagen Service Forum 2012, which Hagen Invent designed for the famous Wolfsburg-based automobile manufacturer and coordinated in Berlin at the beginning of the year.
In Milan, the international jury of the European Best Event Award (EuBEA) awarded the incredible motivating strength of the 24-hour product and brand experience with a ‘Golden Elephant’ in the ‘Incentive/Team Building’ category. On top of that, the team from Düsseldorf was shortlisted in the European ‘Internal Events/Conventions’ category for their Volkswagen Service Forum.

‘In the conception of the Volkswagen Service Forum, we were once again able to demonstrate our keen sense for brands. Here, we developed an event perfectly aligned to the proximity and humanity exuded by the Volkswagen brand,’ said Kheirallah. ‘The perfect match of concept and brand realised for the Volkswagen Service Forum has been confirmed by the numerous awards from independent juries both in national and international competitions – at the Galaxy Awards, Automotive Brand Contest, German Design Awards and now at the EuBEA.’

With a total of 146 submissions from 19 countries, the competition at the European Best Event Award was fiercer than ever before. Since 2006, Europe’s best live communication has been distinguished at this event – the only competition of its kind at the European level.