European Bea, here are the winners of the 2012 edition
The winners of the European Award created by ADC Group have been announced during the ceremony, which took place on Thursday 15th November at Spazio Eventiquattro in Milan (Via Monte Rosa, 91) in the context of Bea Expo Festival, the two-day event dedicated to the Italian event industry.
To see all the winning events of European Bea 2012 CLICK HERE.
(Kris&Kris hosting the ceremony)
A huge success for this edition of the show: 146 entries (compared to 99 in 2011) by 68 agencies (14 Italians), almost +50% of growth. The events were judged by a jury composed by 32 representatives from agencies, companies, media and associations, and chaired by Carlo Hermes, managing Director at Hermes & Partner.
For the second year (the first one was in 2010) the ceremony was hosted by Kris&Kris.
Among the 146 projects included in the European Events Annual (that automatically take part in EuBEA), 62 were shortlisted. Among these, lthe jury, gathered on 1st October at Atahotel Expo Fiera in Milan chose to give the Golden Elephant to the German agency BBDOLive for the project ‘smart Eball’, realised for Daimler and belonging to the category ‘Public Event’.
(The German BBDOLive receiving the first prize at EuBea 2012)
A spectacular test-drive event with the electric smart, held at Iaa Frankfurt, the biggest motor show in the world. The aim of the event was to show that electric cars, a part frm being ecological, are fun to drive and they offer great performances. To do that, they chose a game ispired by Pong, able to make the participants feel live the acceleration experience.
At second place came the Spanish SCP – Sistemas de Comunicacciòn Puntual y Marketing, that realised the event ‘Innovation and making things happen’ for Repsol-Deme, (Internal Event / Convention).
At third place, another Spanish agency, General de Producciones y Diseño (GPD), with her project ‘Commemoration of the 8th Centenary of the Cathedral of Santiago de Compostela’, (Cultural Event) realised for Consortium of Santiago de Compostela.
THE OTHER AWARDS
At first place for the European Best Event Agency it’s a tie between BBDOLive and Vok Dams Agency for Events and Live-Marketing. The first, apart from ‘smart Eball’, also for ‘125 years of Bosch – anniversary gala’, created and realised for Robert Bosch and first prize in the category ‘Celebration Festivity’.
They were followed by another tie, between Jung von Matt/relations and Wilkewerk.
(Vok Dams receiving the first prize for European Best Event Agency, tied with BBDOLive)
The European Best Event Company was won by Volkswagen Group, Daimler Crysler e Philips.
(Volkswagen Group, European Best Event Company)
During the ceremony, 15 category prizes were awaraded and 7 to technical excellences.
The European Events Annual will be available online su www.e20express.it
Bea Expo Festival e European Bea Awards were organised in collaboration with: Spazio Eventiquattro, STS Communication, Area Kitchen, Turné Eventi, MB Management, Lazzaretti Top Service, Sermedia, Lusofilm, Gruppo CSC, Mou Factory, New Light, Pixart Printing, Ivan Calosso, Fabric Images, Souldesigner, Rocco Speranza.