UK – Ikea’s floating night market on Regent’s Canal
IKEA unveiled a unique and authentic floating night market on Regent’s Canal, North London, to celebrate and showcase the 100s of stylish and vibrant products in the new seasonal range, inspired by a fusion of global influences.
For one day only, visitors were given an exclusive look at the exciting and inspirational items in the new range whilst enjoying the sights, sounds and smells reminding of the Asian world.
Guests were invited to experience a scenic boat trip on the canal at dusk as they visit the floating market punts, abundant with vibrant products from the new IKEA collection.
The event was produced by agency Cake, which used for the setting 11 floating punts and four additional display boats.